Managing Director · Product & UX

Mike
Pletch

Building AI-powered journalism products that are
engaging, personalized, and rigorously accurate.

Generative AI LLM Applications Multi-agent Systems Product Leadership
Currently at The Globe and Mail

Product leader at the
intersection of AI & journalism

As Managing Director of Product and UX at The Globe and Mail, I lead the strategic vision and execution of AI-powered digital news products — building systems that make quality journalism more accessible, engaging, and personalized at scale.

My career spans over two decades at Canada's preeminent national newspaper, where I've evolved from interaction design and information architecture to leading teams that build frontier AI systems. I hold a Computer Science degree from Wilfrid Laurier University, and I bring both the technical depth and design sensibility required to ship products that work beautifully and responsibly.

21+ Years at Globe & Mail
5+ Major AI Products Developed
International Design Awards
Mike Pletch — Managing Director, Product & UX at The Globe and Mail

"Personalization without accuracy is noise; accuracy without trust is irrelevant."

Mike Pletch On responsible AI in journalism
Burlington, Ontario, Canada

AI products I'm building

At The Globe and Mail, I lead a cross-functional team of product managers, designers, and engineers building the next generation of AI-assisted journalism. Here's what's on the workbench.

Conversational AI

AI News Assistant

A conversational AI agent built on LangGraph and Anthropic Claude that helps readers discover, understand, and engage with news through natural dialogue. Designed for depth—not just headline delivery.

  • LangGraph
  • Claude / Anthropic
  • Multi-agent
  • NLP
Audio · Personalization

AI Audio Briefings

Conversational, personalized news summaries powered by LLM orchestration, TTS integration, and fact-checking pipelines. Auto-regeneration systems validate AI output against original source material before delivery.

  • LLM Orchestration
  • TTS
  • Fact-checking Pipeline
  • Personalization
Video · Multi-modal

Visual Briefings

Automated video news content with intelligent image and video selection using multi-modal AI synthesis. Delivers compelling visual storytelling at editorial production speed and scale.

  • Multi-modal AI
  • Video Synthesis
  • AWS
  • Databricks
Trust · Safety

Accuracy & Trust Systems

Fact-verification and hallucination detection systems that catch misstatements and attribution errors before AI-generated content reaches audiences. Because AI journalism must meet the same standards as human journalism.

  • Hallucination Detection
  • Attribution Verification
  • Quality Assurance
  • Editorial AI
Personalization · Recommendations

Personalization Engine & For You

Led design and product management of The Globe and Mail's personalization platform — a hybrid system combining collaborative filtering and content-based filtering for passive personalization, integrated with an LLM-powered topics engine that enables readers to actively follow topics and authors. Powers the homepage experience on web and apps, and drives the For You section — delivering individually tailored news feeds at scale.

  • Collaborative Filtering
  • Content-based Filtering
  • LLM Topics Engine
  • Active & Passive Personalization
  • Recommendations
  • Homepage & Apps

Experience & background

Managing Director, Product & UX

The Globe and Mail

2022 — Present

Lead strategic vision and execution of AI-powered digital news products. Oversee a dynamic team of product managers, designers, and engineers leveraging AWS, Databricks, Anthropic Claude, and LangGraph to build conversational AI, personalized audio, and trust/accuracy systems at scale.

Director, Product & UX

The Globe and Mail

2020 — 2022

Expanded product leadership scope across digital reader experience, driving design strategy and cross-functional product delivery.

Manager, Reader Experience

The Globe and Mail

2004 — 2020

Led a highly creative team of product designers and interactive developers building award-winning web and mobile products. Globe and Mail won the World's Best Designed Website (Society for News Design) and the Eppy Award for best newspaper website in North America.

Freelance Interaction Designer & IA

Consultant — Globe and Mail, BlueNorth Strategies, Homesaway

2001 — 2004

Led UX design and product requirement documentation for Globeandmail.com's subscription product — one of the first newspaper websites in North America to introduce paid digital subscriptions. Also designed and developed web applications across multiple clients.

Web Designer & Business Consultant

VSO Canada — Belize & St. Lucia

2001

Volunteered internationally with a non-governmental agency, consulting locally owned resorts on web presence, customer relations tools, financial reporting, and business operations. Built and launched websites in Belize and St. Lucia.

Information Architect

Wheresfrankie — Yale Alumni Network

2000 — 2001

Architected user experience for an online reunion application for the Association of Yale Alumni. Defined functional specs, user flows, and use cases; facilitated usability testing sessions.

Systems Analyst & Webmaster

The Beer Store

1996 — 2000

Planned, designed, and developed a company-wide corporate Intranet reaching 400+ retail locations across Ontario. Built financial analysis and metrics reports using Cognos BI tools.

B.S., Computer Science

Wilfrid Laurier University

1992 — 1996

Skills & capabilities

AI & Machine Learning

  • Large Language Models (LLM)
  • Multi-agent Systems
  • Natural Language Processing
  • LangGraph
  • Anthropic Claude
  • Generative AI
  • Conversational AI
  • Hallucination Detection
  • Collaborative Filtering
  • Content-based Filtering
  • Recommendation Systems

Cloud & Data

  • Amazon Web Services (AWS)
  • Databricks
  • LLM Orchestration
  • Text-to-Speech (TTS)
  • Content Management Systems
  • Cognos BI

Product & UX

  • Product Strategy & Vision
  • UX Design
  • Information Architecture
  • Interaction Design
  • Personalization at Scale
  • User Research & Testing
  • Wireframing & Prototyping

Leadership

  • Cross-functional Team Leadership
  • Product Roadmap Execution
  • Effective Leadership (Certified)
  • Engineering & Design Management
  • Stakeholder Communication
  • Digital Media Strategy

Philosophy

AI is a powerful tool for journalism, but it must be deployed responsibly. Every system I build includes quality assurance layers ensuring factual accuracy, proper attribution, and editorial integrity.

Let's connect

I'm always open to conversations about AI product strategy, responsible AI, journalism technology, or team leadership. Reach out through any of the channels below.